7 Indian startups in furniture and home decor that you should know about

posted on Aug 16, 2016

Gone are the times when furniture was considered just a piece of wood, today it is the life and charm of a house. Just like gadgets, apparels and other necessities, home décor shopping has become an impulsive decision. It is not the requirement of home but recent trends and modern innovations which govern a buyer while visiting these stores. There is no denial to the fact that shopping for furniture and home décor is not as easy since it includes hassle of visiting different stores for price comparison and in search of better quality. Not only so, but the transportation of furniture from physical shop to home is also a major headache considering the probability of damage in the process.

Ever since online portals stepped into the market, huge number of buyers shifted their preference from physical shops to online stores. And why not, when it saves your time and offers easy price comparison. When apparels, grocery, medicines, books, cosmetics and everything else was making their space in the online world, how could furnishing segment stay away! Just one simple click and your furniture reaches your place in the best shape and condition. 

To introduce you to the best companies in the furnishing segment, here is a list of top seven start-ups which offer the most versatile, modern and customized furniture and home décor to give your home a perfect style.


1. LivSpace

To provide homeowners and designers, with an online shopping destination to design, decorate and furnish their dream home, Anuj Srivastava, Ramakant Sharma and Shagufta Anurag launched LivSpace in the year 2012. The Banglore-based company provides you the facility to personalize the design by colour, material, style as per your taste and preference. With aim to create content and community driven eCommerce for the home design and décor space, the startup raised $8M, in an internal round of funding last in the year 2015.

The company also launched YoFloor last year which is a mobile platform that offers a virtual trial for home design decisions early this month. From concept to delivery and installation, they take complete responsibility.


2. FabFurnish

India’s largest online store for furniture, furnishings, kitchenware and home décor, FabFurnish is an online content -driven marketplace for discovery and retail of curated home products. Vaibhav Aggarwal, Vikram Chopra and Mehul Agrawal launched the company in the year 2012. Fabfurnish also has four brick-and-mortar stores in Delhi and Bangalore. With a grand assortment of over 60,000 products, FabFurnish has almost everything be it elegant sofas, beds, dining sets, garden accessories, kitchen essentials, home appliances or classy artefacts. With such wide range of products, the company surely is a one stop for all home décor and furnishing shopping. 


3. UrbanLadder

UrbanLadder aims at providing a variety of furnishing and home décor products along with solving several complex furniture buying problems with innovative technology. Co-founded in July 2012 by Ashish Goel and Rajiv Srivatsa, UrbanLadder has become India’s leading online furniture and home décor company. Their vision is to make a million Indian homes beautiful and Urban Ladder is synonymous with beautiful and thoughtful design, exemplary customer service, and unwavering focus on quality. They offer a zero friction delivery so as to ensure that you enjoy your new furniture in the comfort of your home.  UrbanLadder is a curated marketplace for furniture that is backed with more than USD 75 million from investors like Sequoia Capital, Steadview Capital, SAIF Partners, Ratan Tata etc. The company began with Urban Storage App and went on to launch multiple apps.


4. Stitchwood

Stitchwood is provides the facility to customize and design furniture as per one’s own taste and requirement. The company was founded by IITB-IIMA duo Ajit Shegaonkar and Vikas Nair to make furniture customization simple and easy. The customers can visualize their furniture design through the online 3D design tool create their ‘own’ furniture. 


5. Pepperfry

Two friends saw the same dream to create the place where the modern Indians shop for their homes and that is how Pepperfry emerged. Founded by former eBay executives Ambareesh Murty and Ashish Shah in 2011, Pepperfry offers over a million+ items across categories like Furniture, Home Décor, Kitchen & Dining, etc. This Mumbai based company ships to over 1000 cities across the countries and fulfilled a million customer orders in the year 2015. Their unique and proprietary heavy item shipment network ensures quick and damage-free door step delivery of furniture. Not only this, but you also save installation and transportation cost as they offer free shipping and installation on all items. With more than 1 million products and 2.6 million registered users, the company is getting higher with each passing day. Moreover, Pepperfry is known for embracing Indian talent, craftsmanship and business acumen. 


6. HomeLane

HomeLane claims to believe in the power of great design and ground-breaking technology. Its former Pearson CEO Srikanth Iyer launched it along with a former colleague Rama Harinath in the year 2014. This Bangaluru based start-up offers customizable home decor ideas including kitchens, wardrobes, entertainment and vanity units.  For anyone looking for a holistic interior design marketplace HomeLane is the place to visit as the company delivers innovative design services to residential spaces. They save your headache of dealing with carpenters and designers as they cover everything from design to delivery to installation. Besides, they have an exceptionally talented community of professional interior designers and architects who ensure that your design and requirements are finest and most perfect. You can also meet their interior designers in Bangalore, Hyderabad, Mumbai and Chennai.  Their exclusive 45-day delivery commitment and 5-year warranty is an additional advantage.


7. Mebelkart

With an aim to provide its customers the perfect home that defines them, their style & comfort, Mebelkart was founded in 2012 by Rahul Agrawal, Nikhil Saraf and Ranjeet Vimal. This Bangaluru based start-up is soon emerging as India’s largest online shopping destination for furniture, furnishings, housekeeping items, kitchenware & more. With over 5,000 vendors and over 2,50,000 awesome products to choose from, they surely spoil you for choices. One thing that sets them apart from other start-ups is that they also offer furniture rental services to grant people an option to rent premium furniture.

Apart from regular furniture startups, there are a host of second hand furniture startups on the rise in India. GoZefo, UsedFurnitures.in are a few to be mentioned. These companies started with a much lower investment and seem to be growing faster and may have a better chance to succeed in the long run.


Related Articles