On page Optimization Techniques in SEO
Lesson 3 - Search Engine optimization
Now go to google.com. Type “travel agents in canada” (without the quotes) and search. I am giving this example because I belong to the Travel trade and mostly work on this. You can search for other key words which ever you like. If you did a search on google.co.in then most probaly you would see some thing like this. Remember that words like “and”, “in”, “or”, “how” and “to” etc and not considered as keywords. Keep this in mind while selecting your key words.
The spot marked one shows you the number of results returned against the key word you searched. So we know from this that there are 767,000 sites that deal with “travel agents in canada”. We now know how much is our competition. By following my methods you will be able to come on top of these sites only if you show some dedication.
The spot marked one shows you the number of results returned against the key word you searched. So we know from this that there are 767,000 sites that deal with “travel agents in canada”. We now know how much is our competition. By following my methods you will be able to come on top of these sites only if you show some dedication.
Before we start with one of these techniques I will make you familiar with some terminologies. Please pay attention to what I am discussing below. They will be used in all the future lessons that are to follow.
Attack the page title - Step One
Attack the page Title :-
This I reckon is the most important onpage optimization factor. The Google bot and other search engine spiders look for the page tilte as a first task on your page. By page title I mean the HTML tag which goes in the <head></head> tag. Place your most important key word here. The smaller the number or words in title more weight you get for your page by the search engine spiders. Now lets get back to our main key word “travel agents in Canada”. As mentioned earlier we will drop the prepositions and conjugations ( too common words without which the key word meaning will remain intact). So we remove the “in” and our key word looks like “travel agents canada”. Now what you have to do is put a code like this inside the tags. Your final title tag should look something like thisTravel Agents Canada. If you want to add another key phrase then club both key phrases together using “|” the pipeline character like this Travel Agents Canada | Canadian Travel Agencies .This stuff in key words is not case sensitive. When you add the page title it shows in the top bar (blue normaly) of your browser to the left of the control box with minimize,maximize,close buttons. It also displays in the task bar in that particular tab in which the page is open.
Appropriate header tags, highliters and alt picture description tags are important On Page SEO factors.
<h1></h1> tag
The next most important thing after the title tag is the <H1> </H1> tag. Now consider this real life scenario – an essay by a student being corrected by a teacher. What will the teacher look for first? Yes the title of the essay or the topic. (We have done the title part). Now she will look for the main heading of the essay. Then see will looks for other sub headers to get an overview of the matter. This is where the <H1> and <h2> tags play their roles. What next then she will look for some special text that the student has highlighted. This action is accomplished by webmaster by making some text that matters the most bold or italic or underline. A good essayist will most likely put down the most improtant facts in the begining of the essay that is in the Introduction part or the first body paragraph. She will then follow it up by recapitulating the main points in the conclusion. We webmasters do it the same way too.
<h1>sentence containing main key word</h1>
We start our content with this tag. Try to keep this header tag as close to the begining of the page as possible. sont just mention the key word here. Like we did in title. Make it more understandable. In this case case our Key word was "Travel Agents Canada". So our header should look like <h1>Major Travel Agents in Canada</head> Similarly use <h2></h2> tags when ever yuu need to give a heading to a paragraph in the body.
Images and Alt (description tags)
Now lets got down to images normally what we do is use images as backgrounds or even if we use the <image src=""> tag we forget the alt tag which is very important. See how the alt attribute in <img> affects your search engine standings.
Highlight your main points properly
As mentioned earlier use proper highlighting tags like <b></b> , <i></i> , <u></u> to obtain the maximum SEO level.
Influence of Key word density in On Page SEO.
We keep the key words in the start of the body text and repeat them in different forms 2- 3 times.
We mention the key words in different forms and combination only once or twice in each paragraph of the body.
We mention the key word twice in the concluding paragraph.
Just the right amount of key words in different forms is important but too many key words will have an negative impact on your page. So be careful while playing with key words.
Lesson 2 (basics)- Google tricks and commands Lesson 4 comming soon
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